In today’s world, people are constantly exposed to great art at a moment’s notice. The world’s greatest books, films & music are a part of people’s commutes, and how they unwind before bed. Yet despite this popular eagerness for great art, people are still alienated from the fine art industry.
Young people live in a world of constant curiosity and information. The problem isn’t that they don’t have the time, or the energy, or the interest to become involved with art. In our media-dense world, they commit themselves to hours of processing the latest release from Kendrick Lamar or Alfonso Cuarón. But the tools for discovering, analyzing, and appreciating art are still difficult to access.
Artifact is building a world where people can explore fine art as part of their average day. In between dinner and going in to bed, people can browse new, local art and gain a deep appreciation for the process behind the artwork. When they have a question about the materials used, the inspirations found, or the context of the work in art history, answers are found easily and instantly.
We’re building a world where artists aren’t restricted to their local community or their relative capacity for marketing. On Artifact, Artists are able to tell their story in their own words without barriers or filters, and where people can see and process their ideas without intermediaries that first filter everything through their own lens.
At Artifact, when we think of the future, this is what we imagine:
Moritz, an emerging artist
Moritz is a young artist only beginning to build his portfolio and network. He easily accesses the profiles of fellow artists, as well as galleries, curators & collectors. He investigates how artists like him present themselves, which galleries might be interested in his work, and begins to build his professional rolodex. He’s also able to access extensive analytics regarding how different people explore his profile, so he can see how his work connects with people and who it connects with.
All this lets him build his own art community in an environment that’s about learning first, buying later. With these career management tools easily available to him, he’s able to focus on the more important challenge of being an artist — perfecting his work.
Margarita, an established artist
Margarita has had a long career as an artist and is proud of her hard-earned successes. Over the years, she’s built rich artwork profiles for each of her work, both to document her journey for prospective buyers, galleries and fans, as well as for her own sake. She’s documented how her works have travelled through galleries, owners & even museums, and can see her entire legacy in one place.
One sleepy afternoon, she reflects back on the first painting she sold twenty years ago. She clicks through the profile she wrote at the time and rediscovers her inspirations, her process, and her vision in her own words. She remembers exactly how it felt to be so nervous and drive at the very dawn of her career, unsure that she’d ever sell a painting. She sees that the same owner has held onto it all these years, and reaches out to him, and he proudly reports it still hangs in his living room.
Shray, a collector
Shray is on vacation in Madrid when she discovers a local artist and is profoundly moved by their sculptures. From back home in India, she easily follows their career for years, exploring each new piece they create, galleries they’re exhibited in, residencies they attend, and how their pieces move through the world. She reaches out to the artist to give his thoughts directly about some new pieces, and explores the artist’s own art world connections, finding other artists whose work she enjoys. She follows the galleries that feature their work and explores how their exhibitions relate to her favorite pieces. One day she’s able to bring home a piece of his own, solidifying her bond with this artist over decades
Jae-Hyun, seeking residency
Jae-hyun is an artist who’s found some success but wants to explore new areas of his creative potential. He’s considered a residency, but wants to be sure that he’s found one that suits his creative needs and career goals. He reads through the profiles of dozens of options, each with their own exciting aims that don’t quite match his, until he finds one that seems exactly aligned. He looks at the artists who have been residents before and he’s impressed by how they were inspired by the residency, and applies immediately.
On the residency’s side, an administrator explores Jae-hyun’s history, previous works and artistic identity, and is also delighted to see how well matched the artist seems to the program. He attends, and has one of the most creatively productive years of his life.
Nisa, an Art Dean
Nisa is the Dean of the art department at a respected university. She’s worked hard to carve out the unique image of her university’s art department, making sure its unique features stand out from other schools. She’s able to thoroughly research potential professors, explore their past work and see what students have accomplished in their previous courses. At the same time, she can easily, coherently display the concrete body of work produced there—as the art created by both current students and alumni becomes a detailed tapestry of the school’s influence.
Jaime, aspiring, art student
Jaime is in his second year of high school. He’s discovered his love of art through clumsy sketches in the corners of his notebooks but is shy to the idea that he could ever have the skill of the old masters. He searches the pages of Institutions and sees the growth of the students in their courses, understands what they learned and what they created, and begins to realize that he could have the same journey.
As a student, Jaime is encouraged to discover & explore other working artists, and learns more about their career paths, inspirations and the way their craft has developed over time. He learns how to describe his work and articulate his artistic goals, and is empowered to begin his career with an active, professional portfolio.
Omari, artist and art professor
Omari is an artist and art professor who cares deeply about preparing his students for success in their competitive industry. He shows his students how to build their portfolios and identities, and encourages them to document their growth and journey. He’s able to give uniquely involved in-class critiques by using the students’ detailed profiles, and give students private feedback about both their work and their story. He’s also able to explore with his students how to use analytics and networking to expand their reach and ensure they’re really connecting with their audience. With all these powerful tools at their disposal, his students are equipped to manage their careers in an ever-changing creative economy.
Michael, a gallery manager
Michael manages a successful gallery and must constantly balance the needs of the artists she showcases, the curators she works with, and the collectors that buy art through her. She’s able to keep her head by directing his artists to make their own interactive artwork profiles. This lets her send these detailed portfolios to interested buyers around the world, effortlessly sharing the story of each piece of art and targeting it directly at collectors whose profiles show their own interest in related works.
Michael is simultaneously able to keep track of the many artists who contact her gallery and track their progress over time by following them on a single platform. Connecting with these artists, artworks & collectors works to give Michael an automatic, thorough & live catalogue for her gallery, and allows her to curate and publicize its unique vision.
Ayana, a curator
Ayana, a curator in London, is inspired to do an exhibit on the ramifications of global climate change. She effortlessly connects to artists around the world who have drawn from their personal experiences with climate events. She discovers a student that made a painting drawing from his experiences recovering from Hurricane Maria in Puerto Rico, and a woman who comes from a farming family in Indonesia whose crop cycles have changed. She talks with both of them about their stories & experiences and arranges for their work to be included in the exhibit. At the same time, the artists connect with one another, and decide to embark on an international collaboration.